SPI International now Canal+ Content Benelux & Central Europe

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SPI International now Canal+ Content Benelux & Central Europe
October 12, 2026

By Nik Roseveare



SPI International, a Canal+ company, has rebranded as Canal+ Content Benelux & Central Europe, highlighting its focus on creating content, developing channels, shaping new brands and streaming services across the Benelux and Central European markets.

“The new name better reflects who we are today, our strategic focus, and our mission to deliver exceptional entertainment experiences to the wide audience, while remaining true to the Canal+ DNA,” commented Erwan Luherne, Managing Director at Canal+ Content Benelux & Central Europe, EVP of Content and Publishing Canal+ Benelux & Central Europe.


“This evolution reflects our ambition to further strengthen Canal+’s footprint and content proposition, and marks an important step in supporting our growth strategy across Europe. The transformation of SPI International into Canal+ Content Benelux & Central Europe reinforces our commitment to building distinctive and competitive entertainment offerings,” added Yassine Bouzoubaa, CEO of Canal+ Benelux & Central Europe.

Canal+ Content Benelux & Central Europe currently operates more than 50 channels and two streaming services.

[tokoroko]

SPI International rebrands as Canal+ Content Benelux & Central Europe
October 12, 2026 11.27 Europe/London By Julian Clover


SPI International has been renamed Canal+ Content Benelux & Central Europe as the French media group further integrates the business into its international operations.

The rebranding reflects the company’s expanded role within Canal+’s regional structure, encompassing content development, channel management, streaming services and distribution across the Benelux, Central and Eastern European and Adriatic markets.

The former SPI International operates more than 50 television channels and two streaming services internationally, with activities covering content creation, acquisition, curation and distribution.

The new identity places the business more directly within Canal+’s regional operations, under the leadership of Erwan Luherne, Managing Director of Canal+ Content Benelux & Central Europe and EVP of Content and Publishing at Canal+ Benelux & Central Europe.

“The new name better reflects who we are today, our strategic focus, and our mission to deliver exceptional entertainment experiences to the wide audience, while remaining true to the Canal+ DNA,” said Luherne.

The company said the change would support its strategy of developing original content, television brands and streaming propositions for audiences across Europe and beyond.

Yassine Bouzoubaa, CEO of Canal+ Benelux & Central Europe, said the transformation would strengthen the group’s regional presence and content offering.

“This evolution reflects our ambition to further strengthen Canal+’s footprint and content proposition, and marks an important step in supporting our growth strategy across Europe,” he said.

SPI International, best known for its FilmBox channel brands and streaming activities, became part of Canal+ following the group’s acquisition of a majority stake in 2021.

The rebranding comes as Canal+ continues to consolidate its international businesses following its expansion in Africa through MultiChoice.

Canal+ now reports more than 40 million subscribers worldwide and operates in over 70 countries, with interests spanning pay-TV, streaming, content production and distribution.

The group also owns STUDIOCANAL and Dailymotion, alongside minority investments in Viaplay and Viu.