Samsung TV Plus launches BBC Studios channels in Europe
October 12, 2026



Samsung TV Plus has announced a multi-territory agreement with BBC Studios to launch four channels across 11 European markets on its free, ad-supported streaming service.

Under the agreement, BBC Lifestyle will launch in Spain, Germany, Switzerland, Austria, Sweden, Norway, Finland, Denmark, the Netherlands, Belgium and Luxembourg. BBC History and BBC Food will launch in Spain, and the iconic British soap EastEnders will come to Benelux with its own channel via Samsung TV Plus.


BBC Lifestyle offers viewers a feel-good channel spanning food, home and design, travel, and health. The channel includes regional content tailored to local audiences. Featuring Rachel Khoo’s Kitchen Notebook and DIY SOS in Spain, alongside Rick Stein’s culinary travels and The Great British Sewing Bee, the channel offers more than 150 hours of programming across participating markets.

BBC History will offer viewers in Spain a curated selection of historical documentaries, while BBC Food will feature cooking programmes from the BBC’s food programming catalogue.

EastEnders, which won Best British Soap at the 2025 British Soap Awards, will launch in Benelux. The latest seasons of the drama (2022-2025) will be streamed to audiences in the Netherlands, Belgium and Luxembourg.

Chris Gregory, Head of Content Development at Samsung TV Plus EMEA, commented: “BBC Studios is one of the world’s most trusted providers of IP, and this partnership brings that premium quality to Samsung TV Plus. From lifestyle and history to flagship drama, we’re offering audiences the content they know and love. The variety of content in this deal showcases the breadth of what BBC Studios creates. This is exactly the calibre of partnership that supports our European growth strategy by combining recognised programming with line-ups tailored to individual markets.”