NOW introduces separate football and multi-sport memberships
October 13, 2026 12.27 Europe/London By Julian Clover


NOW has launched two Sky Sports memberships, allowing customers to choose between football coverage and a package covering other sports.

The Multi-Sport Membership starts at £19.99 a month and includes every Formula 1 race weekend, golf majors, men’s and women’s international cricket, tennis, darts, rugby and NFL.

The Football Membership starts at £23.99 a month, offering more than 1,500 live matches this season across competitions including the Premier League, Women’s Super League, EFL and Scottish Professional Football League.

The complete All Sky Sports package remains available from £27.99 a month, £4 more than Football and £8 more than Multi-Sport.

Carli Kerr, managing director of Sky TV & NOW, said the new memberships give fans more choice over the sport they pay for, while retaining an option for those wanting the full Sky Sports line-up.

The NOW app groups live and upcoming events under its Sport section, tailoring the content displayed to each customer’s membership. It is available on more than 60 compatible devices. Multiview brings selected overlapping Premier League matches together on one screen.

Customers can add Boost for Full HD 1080p, Dolby Digital 5.1 sound and simultaneous streaming on two devices. Ultra Boost is available with All Sky Sports and Multi-Sport, with availability dependent on content and device.

The Football and Multi-Sport memberships are available directly through NOW, Apple and Amazon. Customers accessing NOW through EE will continue to receive the full Sky Sports line-up through All Sky Sports.