HbbTV Association adds 5 new members
October 14, 2026



The HbbTV Association has announced five new members joining the Association: Admongrel, Konodrac, NIQ, TVekstra and wedotv.

The new arrivals bring the total HbbTV membership to 65, marking the strongest wave of new entrants in several years and reflecting the early success of the Association’s newly introduced membership structure.


The five new members span a range of backgrounds – from audience measurement and data analytics to advertising technology and FAST Channels – broadening the HbbTV community beyond its traditional base of broadcasters, smart TV manufacturers and platform operators. Their arrival signals the growing recognition of HbbTV’s open specifications as a relevant platform for new advanced TV commercial use cases such as analytics, audience measurement and for a wider set of market participants.

The growth in membership has been directly driven by the introduction of two new membership tiers approved at the HbbTV General Assembly on June 12th. These new categories are complementary to the existing Full Membership and are designed to make participation in the HbbTV ecosystem accessible to a broader range of organisations.

The Small Member category is open to companies with annual revenues of up to €3 million that are active and innovative in the HbbTV ecosystem. Small Members enjoy the same rights and access as Full Members – including all working groups and member resources – with the exception of Steering Group participation.

The Associate Member category is designed for organisations outside the traditional HbbTV market that wish to engage with the ecosystem and participate in HbbTV’s new Application Interest Groups (AIGs). It is particularly suited to companies with an interest in specific application areas such as audience measurement, addressable advertising or identity and consent. Associate Members have access to all member resources, the right to use the HbbTV logo and may participate in and chair AIGs.