BT TV goes live in UK
October 16, 2026



BT’s new TV service, which was first announced on October 1st, has now gone live in the UK.

Matt Hughes, Marketing and Commercial Director, Consumer at BT, commented: “At BT, we think technology should remove hassle, not add to it. That’s why we’ve launched BT TV, available to customers from today and completing our connected offering across broadband, TV and mobile. BT TV brings together premium entertainment, live TV, and sport in one seamless experience. Its standout difference is simple: customers get a brilliant choice of content and the ability to record, so they can watch what they want, when and how they want. Powered by the UK’s best broadband, it’s built to be reliable, intuitive and effortless – helping customers spend less time searching and more time watching.”


BT TV allows customers to access NOW including Sky Sports & Sky Cinema channels alongside a choice of two entertainment packages; NOW Entertainment offers award winning Sky Originals, exclusive US shows and the biggest returning hit series from HBO or NOW Entertainment & HBO Max which includes all the above plus every series from HBO Max. Across the range of packages, customers can also wathc all TNT Sports channels plus TNT Sports on HBO Max, and Netflix. BT Broadband customers with BT TV can enjoy Apple TV free for three months.

A unified search experience spans live TV, catch-up and streaming services, while Watch List allows customers to save favourite shows and films ready for when they’re next in front of the screen.

The service launches with two box choices: The BT TV Box Pro combines streaming with the freedom to pause and rewind live TV and record more than 600 hours of content. Or the BT TV Box Edge offers a straightforward streaming experience, bringing live TV and streaming services together in a single device. Customers can laso add another BT TV box for multi-room viewing.

“The launch marks an important milestone for BT, bringing Broadband, Mobile and TV together under one trusted consumer brand. It builds on BT’s ambition to deliver more for customers, from the UK’s best broadband that helps protect against scams and online threats, to flexible 30-day Mobile plans and entertainment through the new BT TV experience,” added Hughes.