Channel 4 Sales launches Instant Re4ch advertising package
October 16, 2026 12.49 Europe/London By Julian Clover


Channel 4 Sales has unveiled Instant Re4ch, a coordinated advertising package spanning linear television, streaming and YouTube, available from January 2027.

The proposition guarantees peak-time spots across Channel 4, Paramount, UKTV and Narrative’s linear channels on the same evening, supported by 48-hour boost campaigns across Channel 4, Paramount and UKTV streaming platforms.

It also includes a 48-hour campaign across Channel 4’s portfolio of more than 30 YouTube channels.

The package is designed to concentrate reach around campaign launches, bringing together brands including Channel 4, 5, U&Drama, U&Dave and the GREAT! network through a single planning proposition.

Its introduction follows the agreement for Channel 4 Sales to become the exclusive UK advertising sales partner for Paramount brands, including 5, from 2027.

“Instant Re4ch brings together the scale of our expanded portfolio into a single, coordinated proposition, making it easier than ever for advertisers to create high-impact campaign launches across linear TV, streaming and digital,” said David Amodio, Head of Sales at Channel 4.

“At a time when media is becoming complex and fragmented, we’re focused on bringing simplicity back to planning.”

Channel 4 Sales will also extend its programmatic buying capabilities, advanced targeting tools and Enhance dynamic creative optimisation platform across Paramount’s inventory.

Its programmatic offering currently makes inventory available through Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP.