Big Brother exceeds 200m streams on ITVX
October 20, 2026



ITV has reported that its Big Brother brand, produced by Initial (part of Banijay UK), has now achieved 202 million streams on ITVX.

The success of this current season has seen Big Brother and Big Brother: The Group Chat accumulate 37 million streams alone, up almost 14 million streams (+58 per cent) compared to Big Brother and Big Brother: Late & Live at this point in 2025.


On October 14th, Big Brother received its second biggest audience of the series with 762k, marking the biggest year-on-year increase of the series, up by more than 400k viewers, doubling the audience.

The October 18th instalment of Big Brother attracted its biggest 16-34 audience this series with 193,000 on ITV2 and ITVX. It was the series best Sunday performance since the launch episode, and fourth biggest across all episodes. Overall, the series is up 68 per cent for 16-34s.