Prime Video revenue running at ‘tens of billions’, says Jassy
October 30, 2026 10.30 Europe/London By Julian Clover


Amazon chief executive Andy Jassy says Prime Video is profitable and generating revenue at an annualised rate of tens of billions of dollars, highlighting the growing scale of its entertainment business.

Speaking during Amazon’s third-quarter earnings call on October 29, Jassy described Prime Video as a significant business with “a revenue run rate in the tens of billions of dollars”, adding that it was “now profitable in its own right”.

The statement provides a new indication of the service’s financial scale, although a revenue run rate is an annualised measure rather than reported full-year sales. Jassy did not provide an exact revenue figure or profit margin in his remarks.

Profitability had previously been highlighted in an Amazon account of a shareholder Q&A. Jassy pointed to original programming, live sports and partnerships with third-party streaming services as drivers of the business’s development.

In this latest call, he cited series including Carrie, The Summer I Turned Pretty, The Boys, Off Campus, Reacher and Fallout, alongside the film Project Hail Mary.

Amazon’s results announcement said the fourth season of Reacher attracted 66 million viewers worldwide during its first 28 days. Amazon MGM Studios generated more than $1.2 billion in global box-office receipts so far in 2026, with Project Hail Mary and Verity among its releases.

Live sport also delivered audience growth. Amazon reported Nielsen figures showing Thursday Night Football averaged 17.7 million viewers across its first six games, 16% above the previous season’s full-season average. The opening doubleheader of its second NBA season attracted more than two million viewers in the United States.

Amazon does not present Prime Video as a separate reporting segment in its quarterly results. Its broader subscription-services category includes Prime membership fees alongside video, music, audiobooks and other subscriptions, limiting direct comparisons with standalone streaming businesses.