Denmark’s TV2 goes for Avid

Denmark’s TV2, has launched two Avid TV-production facilities at its Copenhagen and Odense facilities. The intention is to make its news production process more efficient, so TV2 Denmark has deployed an end-to-end digital production workflow.
The kit includes Avid’s Unity ISIS, Avid Interplay with Assist and Access, Avid Productivity Tools, Avid iNEWS Instinct, NewsCutter XP, and an upgrade to Avid’s latest iNEWS newsroom computer system.

Kjeld Skovlund, TV2 head of development, said: “We chose Avid because we needed a digital production workflow that was reliable, stable and didn’t allow any room for error. As a broadcaster, it’s critical that we have a solution that allows us to get to air quickly and is designed to work in the way we do business.”

Over the course of three months, Avid worked with TV2 News to build a temporary production site from scratch and managed workflow analysis, design and installation of the digital production system.

Parallel to this, Avid established TV2’s permanent production sites for TV2’s main site in Copenhagen, and managed the technical process of consolidating four sites into one – from delivery of software solutions and hardware to installation and handling of service and training.