Unitymedia has reached the milestone of over 1 million digital households in the states of Nortrhine-Westphalia and Hesse, the company announced today. About 40 per cent of all single households now suscbribe to digital services. This is due to the success of the “Jetzt digital” campaign, according to CEO Parm Sandhu.

From July 1st, the campaign will concentrate on the housing associations and community housing estates. In many cases, cable operators in Germany do not have direct access to homes in multiple dwelling estates.