Sky One opens branded iTunes store

Sky One has become the latest UK TV brand to take space in Apple’s iTunes store. To date the three available titles are drawn from Sky’s list of US imports rather than any of its own original productions and all the selections can be found elsewhere in the iTunes Store. Bones and 24 can be found in the recently introduced Fox Television Classics, while Lost was an early addition for ABC Studios.

However, Sky’s presence on the store is *** to the broadcaster being associated with first run content, and underlines the threat iTunes has to the Kangaroo project. While the Competition Commission discusses its impact on the market, iTunes has areas from the BBC, ITV, Channel 4, Disney Channel and Nickelodeon amongst others.