Macrovision to rebrand as Rovi

By Julian Clover | May 20, 2009

One of the industry’s most recognisable names is to disappear after Macrovision announced plans to formally change its name to Rovi.

“As Rovi, we will unite our technology and people under one shared identity that speaks to who we have become and how we will drive our strategy moving forward as a technology leader that powers the discovery and enjoyment of digital entertainment,” said Fred Amoroso, President and CEO, Macrovision.

Best known for its copy protection technology, Macrovision has been building a portfolio of technology patents in the digital space, including those covering EPGs held by the former Gemstar business.